There’s a special kind of energy in the air as Singapore turns 60. The city’s pulse beats strongest at ION Orchard, where the nation’s dynamic homegrown brands and creative talents converge in a dazzling showcase of local pride. This year, the iconic shopping destination transforms into a vibrant stage for Singapore’s finest, inviting visitors to immerse themselves in a world where innovation, style, and heritage are woven seamlessly together.

Step inside and you’ll find the very essence of Singaporean flair on full display, with a constellation of brands that have not only defined local style but have also made waves on the global stage.

If you’ve scrolled through Instagram lately, you’ve probably spotted the playful, punchy designs of Beyond The Vines. This design studio has become synonymous with functional, joyful style, like their fan-favourite Dumpling Bags and colour-blocked accessories that have become a staple for the city’s crowd. But Beyond The Vines isn’t content in staying local. Their recent collaboration with global tech accessory giant CASETiFY is a testament to Singapore’s creative reach. The collection spans across whimsical phone cases and tech gear, a love letter to everyday creativity that takes Singaporean design far and wide without losing its soul.

Carrying this spirit of contemporary invention forward is IN GOOD COMPANY at ION Orchard. Known for its gender-neutral Modern Fluidity collection and sleek flagship space, IN GOOD COMPANY champions quiet luxury with zero pretension. Their approach to fashion is all about thoughtful design, versatility, and effortless style that invites visitors to experience contemporary Singaporean creativity at its best. The brand’s commitment to quality and innovation has made it a standout in the local scene, offering a refreshing take on modern fashion that feels both inspiring and unmistakably Singaporean.

The fashion narrative at ION Orchard continues with the likes of Love, Bonito, SuperGurl, and LOVET, each brand carving out its own space in the hearts and wardrobes of Singaporeans. Love, Bonito’s journey from a humble blogshop to a regional powerhouse is a story of resilience and reinvention, empowering women to embrace confidence through thoughtfully designed pieces. As the brand continues to expand, it’s clear the world is ready for fashion with a Singaporean accent.

If you’re looking for the next generation of Singaporean fashion, SuperGurl and LOVET are names to know. These brands have captured the zeitgeist with collections that are equal parts playful and polished, bringing a playful yet sophisticated edge to the local fashion scene. Think flirty dresses, statement separates, and a fearless approach to colour. Both started as online boutiques, but their cult status (and growing brick-and-mortar presence at ION Orchard) proves that local style is growing from trend into a movement. Their success is a testament to the power of community, creativity, and the Singaporean knack for reinvention.

No list of Singapore retail fashion success stories would be complete without

CHARLES & KEITH. What began as a single shoe store in 1996, owned by two brothers, has grown into a global fashion empire with a presence in over 30 countries. Known for their trend-driven designs and accessible price points, CHARLES & KEITH has put Singapore on the map for style-savvy shoppers everywhere. Their outlet at ION Orchard is a testament to how far local ambition can go, making it a must-visit for anyone looking to step up their shoe game.

For a different kind of keepsake, RISIS offers jewellery and gifts that capture Singapore’s natural beauty in precious metal. Their signature features real orchids dipped in 24K gold, transforming into wearable art. Founded in the 1970s, RISIS has become a symbol of Singaporean ingenuity, blending science, art, and tradition in every piece. Whether you’re shopping for a statement necklace or a meaningful souvenir, RISIS is proof that Singapore’s story is one of transformation and timelessness.

If there’s one thing that unites Singaporeans, it’s a love for food. Here, the flavours of Singapore’s culinary heritage come alive, offering a delicious tribute to the nation’s storied past and dynamic present. Violet Oon, the grand dame of Peranakan cuisine, invites diners to rediscover the flavours of Singapore’s past. Through dishes that are as rich in history as they are in taste, her restaurant is morphing from dining destination into cultural institution, where every meal is a celebration of tradition and innovation.

In delightful contrast, Ya Kun Kaya Toast brings the comforting nostalgia of a classic Singaporean breakfast to the heart of Orchard Road, serving up crispy toast, fragrant kaya, and robust kopi that have fuelled generations. What began as a humble coffee stall in the 1940s is now a beloved chain with outlets across Asia. Their formula is simple but unbeatable, a Singaporean staple and daily ritual for shoppers and office workers alike.

All images are taken from brands’ official website and pages